Beauty Industry

SkinCeuticals Recruits Sofia Richie Grainge for New Campaign

Sofia Richie Grainge is a model and influencer with famous parents—Lionel Richie and Diane Alexander—and is SkinCeuticals' new brand partner.

February 28, 2024

By: Marie Redding

Senior Editor

SkinCeuticals, which just launched its new serum that triggers cell turnover, has recruited a new global brand partner—Sofia Richie Grainge. The 25-year-old model and influencer has famous parents, Lionel Richie and actress Diane Alexander.

Related: Lionel Richie’s Hello Fragrance by Package Designer Jon Dinapoli

As a brand partner, Richie Grainge will star in the global campaign, “SkinCeuticals Skin Powered by Aesthetic Doctors.” Last year, Richie Grainge partnered with K18 haircare. She is also the US partner for Prada Beauty.

Skinceuticals’ new campaign will showcase Richie Grainge’s skincare routine, “The Sofia.” The routine was created by board-certified aesthetic dermatologist and SkinCeuticals brand partner Dr. Mamina Turegano.

Julien Chardon, Global General Manager, SkinCeuticals, comments, “Sofia’s high standards for skincare innovation and her confidence in dermatologist expertise perfectly embody the values of SkinCeuticals. Sofia, together with Dr. Mamina Turegano, are trusted voices who will educate generations of skincare enthusiasts about SkinCeuticals integrated skincare approach.”

‘The Sofia’ Skincare Routine

SkinCeuticals products can be used daily at home or paired with in-office procedures, and the brand aims to promote its integrated approach to skincare.

Consumers can shop “The Sofia” on SkinCeuticals’ site. The routine includes the following products:

Simply Clean Cleanser
C E Ferulic Serum
H.A. Intensifier
Triple Lipid Restore
Daily Brightening Sunscreen

More About Sofia Richie Grainge

Richie Grainge commented in an Instagram post today:

“Skinceuticals has helped my skin so much so I’m extremely excited to have the opportunity to partner with them. Can’t wait to show you all the products that have transformed my skin.”

She added in a statement, “SkinCeuticals was first recommended by my dermatologist. After learning more about it, collaborating with the brand came naturally.”

Richie Grange is married to music executive Elliot Grainge, and she made a surprise appearance with her baby bump on the red carpet at the Grammy Awards on February 4th. (See the photo above left, a screensot from @sofiarichiegrainge on IG)